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Couristan updates its Web site

Merchandising displays, other features added

Staff Staff -- Furniture Today, September 8, 2008

FORT LEE, N.J. — Rug and carpet manufacturer Couristan has added features and content to its Web site with several upgrades.

A new section of the site at www.couristan.com showcases all of the company's merchandising display fixtures. Product listings, company history and other corporate information also have been updated.

A complete catalog of retail display options is available in the Merchandising Display Units section of Couristan's Profile page. Details on each unit, including measurements, construction specifications and added benefits, can be viewed by clicking on the display images. Additional information, such as pricing, promotional opportunities, shipping and stock availability, can be obtained by clicking on the Contact Us button and filling out all required fields.

The site also features downloadable copies of warranties, informational videos, new corporate photos and news and office and showroom listings. New products are highlighted in a What's New section.

"Keeping the brand fresh and relevant while reaching customers through a variety of platforms is the key to effective sales and marketing, particularly in a challenging economic climate," said Larry Mahurter, director of advertising, marketing and sales promotions for Couristan. "With the amount of daily traffic our Web site receives, we're greatly maximizing our opportunities to generate auxiliary business with these recent enhancements."

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Sep 7, 2008

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