Martha Stewart introduces mattress line
The Good Bed features lower profile
David Perry -- Furniture Today, September 9, 2008
NEW YORK - Now it's Mattress Martha.Design diva Martha Stewart has added mattresses to her growing product line. And it's all good, as in The Good Bed.
Details on the new line of mattresses, called Martha Stewart The Good Bed, are now included on Stewart's Web site at www.marthastewart.com. There are 12 beds in the program, offered in firm, medium-firm and plush versions. The beds are made from New Zealand wool, 100% cotton fabrics, natural latex, soy-based foam, recycled steel and Canadian spruce to ensure long, lasting comfort, the company said. Retails start at $1,000.
Designed by Stewart and her Martha Stewart Living Omnimedia design team, the line is manufactured by The Good Bed LLC, an entity formed by Stewart's company and Columbus, Ohio-based Schottenstein Stores Corp. The line will be shown at the High Point Market, which opens Oct. 20.
One key feature of the new line is that the beds have lower profiles than many on the market, ranging from heights of 12 inches to 17 inches.
"Many new mattresses are exceptionally thick, placing the mattress height too far from the floor and overwhelming the scale of the bedstead," the company said. "The Good Bed designed lower profile mattresses that are sensibly proportioned. Each Good Bed features continental tailoring, which creates a curved edge at the mattress base so that linens fit securely."
The beds also feature a proprietary European-designed innerspring system designed to deliver healthful support and to reduce movement between sleeping partners, according to the company.
"Our lives today are so demanding and fast-paced that it can be hard to wind down at the end of the day," said Stewart. "When I go to sleep, I want a mattress that is comfortable and well made. The Good Bed line is exactly that: Our mattresses are designed using the highest quality materials such as 100% cotton, New Zealand wool, natural latex and kiln-dried spruce."
Robin Marino, co-CEO of Martha Stewart Living Omnimedia and president of merchandising, described mattresses as "a natural extension of our home furnishings assortment."
Added Rob Casey, president of The Good Bed: "Martha Stewart represents a tremendous opportunity for retailers to expand their traditional market reach with a brand to which many consumers turn when seeking ideas, information and products for their homes."
-
Martha was in my store a few years ago. She stated she sleeps on a Chattam & Wells. I will bet whom ever builds her line won't be doing hand tuffted.
Tommy b the bed selling daddy - 2008-11-9 10:55:58 EDT -
Their website gives no details about the coil system or components. I'm sure there are lots of people out there that will buy this on her name alone but that is silly. An educated consumer is a happier consumer. It would be interesting to see the research behind the longevity of these components. Will it really hold up to at 15 year warranty? I doubt it. Anything over 5 years is crazy. It takes decades of R&D to put together a good quality mattress. Good luck, Martha.
Cindy - 2008-10-9 09:27:46 EDT -
I'll be curious to see who they have with experience in the industry. A mattress isn't something you can just create and expect it to work. Should be interesting.
Lisa S. - 2008-9-9 07:39:33 EDT
Martha Stewart adds mattress line
09/14/2008Martha Stewart, KB Home to build houses
10/20/2005Bernhardt to show latest Martha Stewart line
10/08/2008Safavieh to make Stewart rugs
04/25/2006
