Case goods add value, fill voids
January 29, 2014,
Furniture of America is introducing the 7351 bedroom. A four-piece set retails from $899 to $999.
These range from whole homecollections with bedroom, formaldining and occasional to smaller,more focused bedroom and formaldining groups. Companies also areadding new finishes or pieces tosuccessful groups shown in HighPoint.
In either case, companies arelooking to continue the sales momentumthey gained in 2013.
Case goods manufacturer OakDesign Corp. is bringing out a newversion of its pedestal bed that is 27inches off the ground, versus the15-inch original version. The customercan choose between three orsix 20-inch deep drawers on eachside of the bed, which allows formultiple storage options.
"Storage is what is selling," saidIsmael Castellanos, owner. "It hasbeen really, really hot for us, andfor my retailers."
He added that the beds comein solid oak or solid alder and areavailable in12 finishes. Inaddition, the company is launching severalTV consoles available in both30-and 36-inch heights, the latterof which is suitable for viewing aTV over a footboard, Castellanossaid.
Legends Furniture will introduceLakeside, a cousin to theBrookside collection shown in awhite finish in High Point. Thenew two-tone finish, rustic blackwith cherry tops, already has gottencommitments and orders atHigh Point. It is in inventory andwill hit retail in March, said TimDonk, marketing director.
Legends is showing anothernew bedroom made with knottyacacia that was designed off itssuccessful rustic Restoration entertainmentwall unit also launched inHigh Point. Like Lakeside, it retailsfrom $1,199 to $1,499 for a fourpieceset. It too is in stock and willhit retail in March, Donk said.
Legends is showing three othernew bedrooms that retail from$1,499 to $1,999, making this oneof Legends' more aggressive LasVegas introductions.
"We are expecting a big market,"Donk said. "We had a reallygood 2013, and I think the momentumwill increase."
AICO did so well in Octoberwith its Platine de Royale collectionthat it's offering it in a newlight espresso finish. The original,part of the licensed Michael Amini,Jane Seymour line, was shown in aplatinum finish. Six new pieces alsoare being added to the collection,which falls at the middle upper partof AICO's price range.
The company is adding a newfinish called warm pecan to its successfulCatalonia collection, whichis part of the smaller-scale MichaelAmini Studio line and is availablewithin AICO's opening pricepoints.
While building on the successof previously launched product,AICO and others have fairly aggressivelaunches in both new collectionsand standalone bedroomsand dining rooms.
For example, AICO has a new26-piece transitional bedroom,dining room and occasional collectionwithin its Michael Amini,Jane Seymour line. At the middleupper part of its price range, it offersupholstered case goods in achampagne finish and featuringcrystal accents.
This sleigh bed is part of A.R.T. Furniture’s Greenpoint collection. It is made with quartered white oak veneers and comes in a coffee bean finish.
"January was always a launchmarket for product, but the lasttwo markets, we have actuallylaunched product in High Point,"said Chuck Reilly, senior vice presidentof sales and marketing. "Wefeel it is important to be at bothmarkets. You have to give people areason to see you."
New collections are also ondisplay at Lexington Home Brandsand Stanley Furniture.
Lexington's Kensington Placemixes traditional and modern lifestyleelements and features 30 casegoods pieces and 15 upholsteryframes. Made with ribbon stripemahogany in a dark finish calledBrentwood, it features elementssuch as scalloped corners on casepieces and saber legs on occasionaltables. Hall chests, nightstands andbuffets also feature mirrored fronts,while some occasional tables havea satin brass finish and mirroredtops.
"Today's consumers are eagerto entertain, passionate aboutharmony and comfort, motivatedby styling that feels current andintent on making it look effortless,"said Phil Haney, presidentand CEO. "They love the familiarlines of traditional design, whichoffer a foundation for personalizingtheir home with meaningful itemslike artwork, family photos andcollected items. Furnishings servean essential yet supporting role increating a relevant and inviting décor.Kensington Place accomplishesexactly that, exuding the energyand attitude of a new generationperhaps best described as traditionalistslooking for a fresh way toexpress their personal style."
Buyers who did not attend thefall High Point Market will alsosee Lexington's Tommy BahamaHome Island Traditions collectionfor the first time. Made with mahoganysolids and veneers in a darkfinish called Windsor, it melds traditionallines "with a refined Britishtake on colonial island living," thecompany says.
Stanley Furniture is launchingCoastal Living Retreat, a 38-pieceaddition to its Coastal Living collection.Each piece is available inany of five new painted finishescalled saltbox white, Spanish orange,Belize teal, English blue andGloucester gray. Select pieces alsowill be offered in a contrastingwhite oak wood top finished in acerused greige stain. It also includesa new upholstered bed with threefabric options.
Adam Tilley, vice president ofproduct, said the collection, thethird in the licensed line, will have anew catalog as well as point-of-saletools that help illustrate the finishand fabric options.
He told reps recently that thecolor choices were determined bystudying future color trends withsome of the industry's most respectedforecasters.
"We determined that developinga completely new, categoryleadingcolor palette, along with anew statement bed would revitalizea look that is already resonatingwith consumers," he said.
Other companies with wholehome collections this marketinclude A.R.T., which is introducingthe 40-piece Greenpoint, andEmerald Home Furnishings, whichis introducing River Crest Manor,a rustic collection that includes afour-piece bedroom retailing at$1,799 and a five-piece dining setthat retails at $899. Emerald alsois showing a new contemporarybedroom called Nova that retails at$1,099 for four pieces and severalnew casual dining sets retailingfrom $899 to $1,199 for fivepieces.
In addition to youth bedroomintroductions, Standard Furnitureis launching four new seven-piecebedrooms, one of which comes intwo finishes, bringing the group to14 SKUs total.
Along with typical dressers andchests, the groups also come withfive-drawer chessers with adjustableshelves behind a door. Thebedrooms are targeted to retailfrom $1,199 to $1,499.
Standard also is bringing outnew upholstered beds in multiplefabric options on multiple headboardprofiles.
| Associate Editor, FurnitureToday