King Koil signs SilverRest Sleep as partner in West

Will distribute bedding brand in five states

WILLOWBROOK, Ill. — King Koil has signed a license agreement with SilverRest Sleep Products of Los Angeles to manufacture and distribute King Koil-branded products in five states in the West.

SilverRest, to be known as King Koil-Southwest, will serve California, Nevada, Utah, Arizona and Hawaii.

"We're very enthused about our new partnership with King Koil Southwest, which has excellent connections with both grassroots dealers and several notable Top 100 retailers in the West," said Dave Roberts, president and chief operating officer of King Koil. "We're also very excited about the capabilities of the company and the efficiency of its 60,000-square-foot factory."

A family business founded in the early 1980s and operated by general manager Steve Rovnak, SliverRest Sleep Products cuts its own foam and produces innerspring and specialty mattresses in addition to pillows, toppers and a number of other comfort accessories for travel and home.
SilverRest plans to expand its factory in the near future to accommodate anticipated growth, officials said.

Aireloom, the former West Coast licensee for King Koil, left the licensee group at the end of last year, officials at that company said.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

Research Store

VIDEOS

  • Centered on retail: From truck stops to new stores and A.I. marketing

    Camera Icon More Videos

Web Directory Search
Search for Products/Companies

2017 Retail Rankings

The List 2017

Get exclusive rankings of Furniture Today's top industry players including Top 100 Furniture Stores, Top 25 Bedding Retailers and leading e-Tailers. Get the stats now! Sponsored by Surya.

RSA Insights & Intelligence

RSA-newsletter-logo

RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses