Chaddock to offer line with Mary McDonald
Thomas Russell -- Furniture Today, January 21, 2014
Morganton, N.C. - High end case goods and upholstery manufacturer Chaddock is launching a collection with Los Angeles-based designer Mary McDonald at the April High Point Market.
The Mary McDonald for Chaddock line will include from 50-75 pieces of bedroom, dining room, occasional furniture and upholstery made in Chaddock's North Carolina manufacturing facilities.
"The collection is growing every minute of every day," said Tom Powell, president and CEO. "With our machinery and equipment, we can turn her ideas into product very quickly."
Powell did not discuss specific retail prices, but said the product be at the top of its line.
"This will be at the upper end of what we do," Powell said. "Mary's aesthetic and her pedigree are at the upper end of the design world. We are looking to bring that level of sophistication from the high-end design world and bring it to retail.... There is no question that her aesthetic will bring us a new clientele and send a message to a more feminine (customer) base that we may not have had in the past. We are very excited about it."
Chaddock also has designer collections with David Easton, Larry Laslo and David Hinkley.
Based in Los Angeles, McDonald has starred in Bravo TVs "Million Dollar Decorators" series and has been ranked as one of House Beautiful's "Top 100 Designers." She also has received the Stars of Design Award and has been one of Veranda magazine's Top 25 designers.
McDonald said she looks forward to the partnership with Chaddock.
"The Mary McDonald Collection for Chaddock will be filled with all of my favorite things, and I look forward to an official launch in April," she said.
Powell said the line will reflect McDonald's travels and the "luxurious comfort she provides for all of her clients."
The line is expected to be available to retailers and interior designers in the fall.
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