Sleep Train sets record for helping Foster Kids
Furniture Today Staff -- Furniture Today, January 15, 2014
SACRAMENTO, Calif. — West Coast bedding retailer Sleep Train's Foster Kids program was the recipient of 272,000 donations in 2013, an increase of more than 54,000 from 2012.
Hosting six annual drives at its more than 100 stores in California to collect essential material items for California's more than 60,000 foster children, Sleep Train says it provides a simple way for individuals and businesses to give back. This year, the company is taking another step to make contributing even easier with the launch of its DonorDrive platform.
A new website allows donors to create personal campaigns to raise money online. These funds are then used to purchase essential items in conjunction with the current Sleep Train Foster Kids program drive. Participants have access to a set of tools so they can securely collect funds, share their campaign with friends and track their success.
Donors also have the ability to host their own collection drives. The company's Host-A-Drive page provides template emails, social media posts and posters they can utilize. Items collected during these drives are distributed among California's foster youth through Sleep Train's partner foster care organizations located throughout the state.
Through March 2, Sleep Train is hosting its Pajama Drive for Foster Kids. Those interested in giving back can donate at any Sleep Train store or visit the Foster Kids program website.
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