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Football theme in L&P's gameplan

Leggett & Platt’sLeggett & Platt’s new Premier Series adjustable base offers touch-screen controls for ease of use.
Las Vegas - Leggett & Platt, introducing number of new products here, is featuring a football theme in its showroom at market. The producer is hosting an All-American Football Toss Showroom Game and Sweepstakes event to be held Jan. 26-28. The company will also host a Pro Bowl viewing party for customers on Sunday, Jan. 26, to celebrate "American Ingenuity."
   Sweepstakes entrants willhave the chance to win one ofthree footballs signed by someof the NFL's top quarterbacks,including Peyton Manning, DrewBrees and Aaron Rodgers. Playersof the "All-American FootballToss" game will have the chanceto win prizes including iPadMinis and Ruth's Chris SteakHouse $100 gift cards, amongother prizes.
     The company says thatvisitors to its showroom willsee "American Ingenuity" in itsnew products, including pillows,Premier Series adjustable bedbases and upholstered beds andheadboards.
     "We're proud of our company'sheritage," said Dennis Park,senior vice president of L&P."As an American company, it'simportant to us to support oureconomy and our country. That'swhy we design, manufacture anddistribute many of our bedding related products in locationsacross America. Retailers whopartner with Leggett & Platt willbe able to grow their businesseswith American Ingenuity byoffering great products to theircustomers."
     L&P is introducing two newmodels in its Premier Series ofadjustable beds, which is designedfor consumers interestedin technology and luxury andfeatures what the company callsthe industry's first touch-screenremote control.
     "We are excited to offer thenew Premier Series adjustablebases," said Jay Thompson,president of L&P's AdjustableBed Group. "The Premier Seriesoffers unparalleled functionalityand integrates all of the bed'sfeatures into a simple, intuitive touch-screen control. The consumer can not only customize their favorite positions and settings, but can actually create room scenes - for reading, watching TV or sleeping - to create their personal retreat."
     The new Premier Series adjustablebases, which replace the Prodigydesign, offer many of the topfeatures from that model, includingan integrated clock and wakeupalarms, the company said.
     L&P's Consumer ProductsGroup is introducing two new pillows:The Clean Shield Pillow withCrypton Super Fabric, and theBRISA PhaseChange Gel Pillow.
     The Clean Shield Pillow withCrypton Super Fabric is designedto stay clean and fresh longer. It isfilled with hypoallergenic, speciallyformulated polyester fiber thatensures high loft and extra resiliency.It features an impenetrablemoisture barrier that functions as adust mite and allergen barrier withodor resistance and anti-microbialperformance. The soft, plastic-free,breathable fabric is disinfect able,stain resistant and spot-cleanable,the company said. Crypton SuperFabric is Green guard Gold Certifiedand assembled in the U.S.
     The BRISA pillow regulatessleep temperature for long-lastingcomfort, the producer says. Thepillow uses ThermaPhase Geltechnology, which provides improvedtemperature regulation andpressure-relieving comfort. TheThermaPhase materials can absorbor release heat when in contactwith the body, keeping skintemperature on the head and neckat the optimal range of 87-90°Fand enabling the most comfortableand restful sleep, L&P said.
     The BRISA pillow comes witha pillow cover made with fabrictreated with the new, environmentallyfriendly InCase fabricprotection technology, which givesthe fabric desirable stain-repellingand anti-microbial qualities, thecompany said.


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