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  • David Perry

Dormeo enters hybrid category

Las Vegas - Specialty sleep producer Dormeo N.A. says it is jumping into the hybrid bedding category with its new Dormeo Sérénité line.
     The Plano, Texas-based producer,which exhibits in WorldMarket Center B-922, doesn'tuse any metal springs in its newhybrid line, as other hybrid linesdo, but it combines the company'smemory foam Octaspringswith latex foams for a line ofbeds that features superior temperatureregulation, comfort andsupport, officials said.
     The three-SKU collection featuresa two-inch top layer of Talalaylatex in each model coveredwith an ultra-soft cover, incorporatingbamboo in its ticking, for aplush feel. Each bed in the seriesalso uses a white and black colorscheme with a textured fabricdesign and a wave pattern on theborder. The air-mesh sides allowthe honeycombed Octaspringcoils to breathe easily, creatingan optimal temperature for thesleeper, the company said.
     "Hybrids are the emergingtrend in the bedding industry andsince we brought our revolutionaryOctaspring to market, thelogical next step was to create anOctaspring mattress that couldincorporate other materials toincrease its comfort and supportand to enhance the overall qualityof sleep consumers will getwith our product," said DormeoN.A. CEO Jon Stowe.
     "Now we have taken the benefitsof three popular componentsand combined them into one totruly satisfy every consumer. Wealso added the natural materialssuch as bamboo and of course latexto appeal to consumers lookingfor those qualities. We areconfident our Dormeo Sérénitéwill be a huge success for retailerswho will now be able to offersomething for all of its customers'needs."
     The 8.5-inch Dormeo SérénitérestBed has one layer of two-inchOctaspring coils and four inchesof the company's signature Eco cell core and uses a three-zoneOctaspring support system.With a profile of 10.5 inches,the Dormeo Sérénité blissBedfeatures two layers of two-inchOctaspring coils with differingfirmness levels and a four-inchEco-cell core. The top model,the 12.5-inch Dormeo SérénitéluxeBed, includes three layers of-three-and two-inch Octaspring coils and a three-inch Eco-cellcore.
     Dormeo is also makingseveral significant changes to itsDormeo Dolce product lineup.The new models feature newdesign elements and cooling technologiesand will tout plusherfeels to better appeal to U.S. consumers,officials said.
     "These important steps we'retaking to remerchandise ourlineup come from close consultationwith our dealers who haveprovided very important insightinto how to propel our brand inthe U.S.," Stowe said.
     "For example, our dealersasked for product with a plusherfeel so that was the first enhancementwe made when we startedour own manufacturing inVirginia last year. The DormeoDolce collection still offers theultimate support we had before,but we have made the memoryfoam layers softer in these modelsfor ultimate comfort as well.The second big change was theaesthetic updates. We wanted theproducts to have a sleeker designand look unlike anything else onthe market."

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