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  • Thomas Russell

Vendors brighten looks in case goods

AT THE MARKET — Case goods vendors say they are seeing steady traffic and mostly positive response to introductions, including new initiatives in design, finish and materials.

 This dining table is part of Somerton Dwelling’s new Soignee collection, which has Hollywood glam design influences. It has a glass top and comes in a white finish.This dining table is part of Somerton Dwelling’s new Soignee collection, which has Hollywood glam design influences. It has a glass top and comes in a white finish.

The introductions come at a time when the economy is seeing positive tailwinds, particularly in housing and employment. Case goods vendors say they want to be prepared with fresh new looks and approaches to both bedroom and formal dining.
Somerton Dwelling said its new glam-inspired 30-piece Soignee bedroom and dining room collection is doing well with dealers who like the styling of pieces ranging from a leg dining table to a wood panel and upholstery panel bed in lighter finishes and fabrics, retailing from $999 to $1,299.
Its contemporary Milan bedroom, which was added to a successful dining collection, also is scoring high marks for its mix of walnut veneers and zebrano veneer borders on a panel bed and tops of case pieces. With a four-piece set retailing at $1,999, the company achieved these looks through a membrane press technology that gives a waterfall look to the veneers.
AICO also is doing well with its glam-inspired looks, particularly in its new Bel Air Park collection, part of the Michael Amini, Jane Seymour Design Collaboration. The collection includes signature elements such as vinyl-wrapped case goods as well as mirrored and crystal accents.
What's new is the use of acrylic legs on a dining table, a desk and a sideboard. AICO also is bringing new and innovative designs to the line through the use of carved elements on mirrored accents seen on the apron of a dining table and curio china display cabinets.
Stanley Furniture is seeing positive response to its third Coastal Living collection, Coastal Living Retreat. The 36 wood SKUs are available in six finishes, including five painted and one wood tone finish. There are not only new colors - Spanish orange, Gloucester gray, English blue and Belize teal - but also a choice of sheens, including a three-level sheen for the blue, gray, white and cerused oak varieties and a 30-level sheen on the teal and orange.
"We didn't just want to have a painted program," said Adam Tilley, vice president of product. "Each finish is purposeful and deliberate. It's not just an option, it creates a certain aesthetic and a certain feel."
Gray wood tone finishes have also been increasingly popular of late, and Standard Furniture added a new one this market, gray driftwood. It's on a new bedroom called Garrison, which includes a mansion panel bed that retails at $499. Expected to hit retail in June, a four-piece set will retail around $1,499.
Standard also is showing a new Hollywood glam-inspired bedroom and dining collection in black and white finishes. This is Standard's first foray into the style category and the company says it's pleased with the response from dealers, who like the faux croc-embossed high-grade fiberboard material on the tops, side panels and drawers of case pieces and on the top of dining tables.
Not everyone is showing new materials or finish applications. Lexington Home Brands came to market with a clean traditional collection called Kensington Place, which addresses mainstream traditional style preferences popular with many consumers. It has a mix of traditional and transitional styles, using ribbon-striped mahogany in a dark wood tone finish called Brentwood.
"So far the response has been amazing," said Shannon Baugh, marketing manager. "Everybody likes the group regardless of geographic region of the U.S. It has been very well received."

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