• Thomas Russell

Paul Comrie acquires majority stake in Elements International

Former The Brick executive will be importer's CEO

LAS VEGAS - Promotional to mid-priced case goods and upholstery resource Elements International's CEO and founder Jack Wurster has sold his majority interest in the business to Paul Comrie, a former executive with Canadian retailer The Brick.

Comrie also succeeds Jack Wurster as CEO.

He was at The Brick for 13 years, most recently as senior vice president of merchandising and marketing. Comrie will share ownership with other minority owners in the company.

Elements will keep other current management in place, including company President Mike Wurster, who has also increased his ownership stake in the company as a result of the deal.

In a statement, Mike Wurster said, "This is great news for everyone involved. It is an exciting time as we come off of a great fourth quarter and continue to see amazing growth with our Vietnam mixed container program, which our customers tell us is filling an unmet need in the industry. With Paul's strong retail experience and contacts in the business coupled with our team, fantastic new product introductions planned for the upcoming markets, and our very successful warehouse and container programs, we are poised to help take our customers to the next level."

Formed in 2009, Elements' main business is promotional to mid-priced bedroom furniture. It mostly sells this product through direct containers, but also has distribution centers located in Rockwall, Texas, and Vietnam, from which retailers can purchase products in smaller quantities.

Jack Wurster, who has more than 25 years in the furniture industry, congratulated Comrie on the deal and also thanked his "partners, teammates, vendors, and customers for all the support they have provided me along the way. Special thanks to my wife Eva for all the sacrifices she has made. I look forward to watching Elements take it to the next level under Paul's leadership."

Comrie told Furniture/Today that The Brick has been a big customer of Elements over the years.

"They just provided terrific values," he said. "I think it's a recipe for success."

Comrie added that Elements "has a terrific sales and management team and our product development process, quality control, customer service and logistics capabilities have driven Elements' growth and set us apart from the competition."

Elements is showing at this week's Las Vegas Market in World Market Center A-1001.


Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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