Sprague joins PBM as digital publisher
January 21, 2014,
Greensboro, N.C. - Progressive Business Media has named Kristin Sprague to the newly created position of digital publisher.
Reporting to Kevin Castellani, president of Progressive Business Media, Sprague will work with the editorial and sales staffs of Furniture/Today, Kids Today, Home Accents Today, Casual Living, Playthings, Home & Textiles Today and Gifts & Decorative Accessories. She also will consult with advertising customers to help them develop successful digital strategies.
"With more than 50% of all Google searches being conducted on mobile devices, technology is rewriting the book on how we access and gather information," Sprague said. "And companies hoping to grow in the future have to have a cogent digital strategy in place that allows them to target the right customer with the right message at the right time with the right medium."
Before joining Progressive Business Media, Sprague was director, digital sales and training, for Worldnow, a New-York based provider of online technology, content and revenue solutions for local media. Earlier, she was integrated media sales manager for WFMY News 2 TV-Gannett Corp. in Greensboro, N.C., and digital sales manager for Clear Channel Radio in Greensboro.
"Today, while it's no secret that the most powerful information solutions are mutli-platformed and integrate print, digital, video and even elements of social media, the reality is that many companies don't have the time or expertise to create and maintain this kind of platform," Sprague said.
"However, since our brands are market leaders, we're able to leverage our industry specific knowledge to help our customers create compelling and effective digital solutions designed to make them successful today and in the days to come," she added.
"We are thrilled to have someone with Kristin's credentials and expertise join us," said Castellani. "Her understanding of traditional publishing, coupled with her vast knowledge of digital platforms and solutions, positions her to take Progressive Business Media and our customers to new levels of excellence in the exchange of information."
"I am excited by the opportunity to leverage the power of legacy brands with tomorrow's solutions," said Sprague, who will be at this month's Las Vegas Market. Sprague can be reached at (336) 605-1024 or at firstname.lastname@example.org.