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La-Z-Boy Casegoods launches mixed container program

Retailers can mix American Drew, Kincaid, Lea brands

 -- Furniture Today, January 9, 2014

MONROE, Mich. — La-Z-Boy's Casegoods Group has launched a consolidated warehouse program for mixed containers aimed at reducing dealers' inventory commitment and landed costs.

La-Z-Boy has begun accepting orders that will be shipped beginning in late January for the program, which features 30 collections from its American Drew, Kincaid and Lea brands.

"Our new container program gives dealers the ability to mix collections and order smaller quantities while still enjoying the benefits of buying via direct container," said Jack Richardson, senior vice president of sales and marketing for La-Z-Boy Casegoods. "La-Z-Boy's ability to support the program's inventory of American Drew, Kincaid and Lea furniture allows us to bring a more competitive product assortment to our customers."

The program offers three ways to participate. Dealers can place a full direct container order for one product, a full mixed direct container order for several products, or a partial container order.

The program will enable dealers to purchase as little as a 300-cube minimum to participate in the program. Containers can have a mix of American Drew, Kincaid and Lea products.

"We're very excited about helping our partners find more efficient, cost-effective ways to do business," Richardson said. "Today's dealers want to customize their buying experience, and our direct container program is a great example of how the furniture business can be tailored to fit everyone's needs."


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