Tupelo Market preregistrations up more than 60%
January 9, 2014,
In addition, officials say preregistrations for the Feb. 6-9 trade show were up 63% as of late December, with the number topping 11,000.
Officials say the event has grown in the past two years partly because of an improvement in the housing market and the furniture industry, but also because the market changed its approach to selling, and is working more closely with exhibiting companies to ensure their success at each market event.
"Most people don't think about the fact that the furniture industry is directly linked to the success or failure of the housing market," said Debbie Henry, sales director for the Tupelo Furniture Market. "If houses are not selling, people are not buying furniture either. When consumers are not buying, our business feels the impact."
She said that even before the housing market showed signs of life, Tupelo was changing its approach.
"We began selling our new clients a package of benefits that included built-in marketing tactics that would help attract new buyers to our event and specifically to their exhibit space location. This allowed both of us to derive success from our business relationship," said Henry.
Kevin Seddon, president of the Tupelo Furniture Market, said efforts to register potential market goers also are paying off.
"We are extremely satisfied with the results of our marketing efforts thus far," said Seddon. "If the current registration trend continues, we should have close to 20,000 preregistered for the event before the end of January."
He added, "Not every retailer that preregisters will attend, so our focus now is twofold. First, to continue to market to those that have not yet registered. Second, to ‘re-market' to those that have already committed and keep them informed about new companies, products and programs that will be made available to them only if they show up in February."
For more information or to register, call (800) 844-0841 or go to www.tupelofurnituremarket.com.