Progressive Business Media names digital publisher
January 8, 2014,
GREENSBORO, N.C. — Progressive Business Media has named Kristin Sprague to the newly created position of digital publisher.
Reporting to Kevin Castellani, president of Progressive Business Media, Sprague will work with the editorial and sales staffs of Furniture/Today, Kids Today, Home Accents Today, Casual Living, Playthings, Home & Textiles Today and Gifts & Decorative Accessories. She also will consult with advertising customers to help them develop successful digital strategies.
Before joining Progressive Business Media, Sprague was director, digital sales and training, for Worldnow, a New-York based provider of online technology, content and revenue solutions for local media. Prior to Worldnow, Sprague was integrated media sales manager for WFMY News 2 TV-Gannett Corp. in Greensboro, N.C., and digital sales manager for Clear Channel Radio in Greensboro.
"Today, while it's no secret that the most powerful information solutions are mutli-platformed and integrate print, digital, video and even elements of social media, the reality is that many companies don't have the time or expertise to create and maintain this kind of platform," Sprague said.
"However, since our brands are market leaders, we're able to leverage our industry-specific knowledge to help our customers create compelling and effective digital solutions designed to make them successful today and in the days to come," she added.
"We are thrilled to have someone with Kristin's credentials and expertise join us," said Castellani. "Her understanding of traditional publishing, coupled with her vast knowledge of digital platforms and solutions, positions her to take Progressive Business Media and our customers to new levels of excellence in the exchange of information."
"I am excited by the opportunity to leverage the power of legacy brands with tomorrow's solutions," Sprague said.
She is attending this week's Atlanta markets and will be at Las Vegas Market later this month.