NAHFA, AHF partner
January 29, 2014-- Furniture Today,
Roseville, Calif. - The North American Home Furnishings Assn. and the Authentic Home Furnishings Assn. have announced a partnership that will allow AHF members to participate in NAHFA membership programs.
The Authentic Home FurnishingsAssn., formerly knownas the Unfinished FurnitureAssn., represents more than 400retailers, manufacturers, andsales representatives of what itcalls "real wood furniture" thatcan be finished and styled tomeet consumers' specifications.
The NAHFA was formed lastyear with the merger of the threelargest U.S. home furnishingsretail trade groups.
"The North AmericanHome Furnishings Assn. looksforward to working withAHF members," said SharronBradley, NAHFA's CEO. "Thispartnership further unifies andstrengthens the home furnishingsindustry, and enables us to reachout and help more retailers -which is always our goal."
AHFA members will enjoybenefits including access toreduced rates on credit card processingand consumer financing,programs for advertising andmarketing, business resources,shipping programs, and discountson operations and humanresource services and products.
"We are pleased, that byworking with NAHFA, we areable to offer our members theopportunity to benefit from savingsassociated with the largegroup purchasing programs theyoffer," said Tim Case, AHF'spresident. "Our activities havealways focused on trade showsand member certification programs,so we are excited aboutthe opportunity to stay connectedwith our industry throughthe recently expanded NAHFA."