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Wayfair names Christiane Lemieux executive creative director

DwellStudio founder will cover all home brands
Image of Christiane Lemieux
Christiane Lemieux

BOSTON — Online retailer Wayfair has named Christiane Lemieux, the founder of DwellStudio, to the newly created post of executive creative director.

Lemieux will provide creative vision and counsel across Wayfair's portfolio of home brands, including, AllModern, Joss & Main, and DwellStudio, which Wayfair acquired in August.

"Christiane has an amazing eye for home design and a deep understanding of the home furnishings industry," said Niraj Shah, CEO and co-founder of Wayfair. "As an entrepreneur and artist, Christiane will drive the creative direction of our home brands from a unique vantage point. She is passionate about home and offers a creative vision for the company that transcends any one style or design aesthetic."

Lemieux launched DwellStudio in 2000 and established the company as a lifestyle retail brand known for groundbreaking design and high quality in modern home furnishings, Wayfair said. She continued to oversee DwellStudio after the Wayfair acquisition.

"Wayfair is breaking new ground with the development of Internet-based home lifestyle brands," she said. "The transition of DwellStudio into the Wayfair family has been an eye-opening experience to the infinite possibilities that e-commerce brings to the home furnishings world. I am thrilled to be a part of this exciting movement to create and hone lifestyle brands across a spectrum of design aesthetics."

Before launching DwellStudio, Lemieux was design director of Portico, a New York-based home company. Earlier, she worked as an assistant designer of women's woven clothing, fabric design and product development for the Gap and was a fabric assistant for designer Isaac Mizrahi.

Wayfair is the largest online retailer of home furnishings and décor.


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