Leggett & Platt adds marketing VP
January 23, 2014-- Furniture Today,
CARTHAGE, Mo. — Leggett & Platt announced that Mark Kinsley is joining the company as staff vice president of marketing for the Bedding Group. He will report to Mark Quinn, segment vice president of marketing.
"Mark has been part of a marketing agency we've worked with for the past few years, and through them, he has made a significant contribution to our business," said Quinn. "We think Mark will be a great fit for us, as he's already knowledgeable about our products and strategies."
Kinsley has been vice president for MediaCross, a marketing agency that often helps Leggett & Platt bring products to market. Kinsley and MediaCross have played a key role in Leggett & Platt marketing initiatives such as the Sleep Geek community for retail sales associates, the SexySleep Ultimate Hybrid study, the Get Hybrid rap music video, and the Cycle Man recliner mechanism campaign, Quinn said.
Before working at MediaCross, Kinsley was director of marketing for Rebuild Joplin and was a senior account executive for Choice Marketing.