R&A offers Mattress marketing program
Furniture Today Staff -- Furniture Today, January 30, 2014
Columbus, Ohio - R&A Marketing here is launching Sleep Better Promotions, a turnkey integrated marketing program with traditional media print, broadcast, direct mail, email, online marketing and social media components promoting the retailer as the brand. The marketing firm said the new program is fully customizable and promotes the retailer's store "as the ideal location for every mattress shopper by promoting all of the mattress brands retailers sell and all the consumer needs they meet."
That compares to other programsthat typically promote asingle bedding brand, not necessarilythe retailer, the company said.
"R&A is taking their 30 yearsof customized, dealer specificadvertising programs and bringinga turnkey vehicle to the homefurnishings industry that helps doone thing and one thing only ... sellmore mattresses," the companysaid in a release.
In a related move, R&A hashired industry veteran Scott Grahamto expand the new service.Graham has more than 30 yearsof experience with Simmons Mattressand retailer PMD FurnitureDirect, where he was vice presidentof merchandising and operations.While at Simmons, he was a keyaccount executive for Macy's, CityMattress, Banner Mattress, MattressWarehouse and others.
"Mattresses are a huge part ofa retailer's business and bottomline. Sleep Better Promotions is allabout helping turn mattresses intoa money-making machine," Grahamsaid.
For more details, visit www.ramarketing.com/sleep. The companyis showing at this week'sLas Vegas Market in the NorthAmerican Home Furnishings Assn.Retailer Resource Center, WorldMarket Center B-1050, in the SocialSpot.
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