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  • David Perry

Kingsdown storms intoultra-luxury bedding

Las Vegas - Aiming to make a leadership statement in the ultra-luxury mattress category, Kingsdown is introducing the Haute Couture collection, which it says will bring "Parisian Chic" looks to the market at retails ranging from $10,000 to $26,000 in queen.
    With the Las Vegas Marketlaunch of the collection,which the company says offersa "fresher and more modern"look than other luxury lines,Kingsdown "believes it will reemergeas a leader in the ultra luxurymattress category,"officials said.
     "Our dealers have alwaysviewed us as a leader in luxury,"said Frank Hood, Kingsdown'spresident and CEO."After reviewing our portfolioin this segment we wanted tocreate an ultra-luxurious collectionthat not only offeredcomfort and support, but wasdurable and attractive enoughto stand out on a showroomfloor."
     Hood said Kingsdown'sgoal for the line is "to appealto a trendier and more fashionforwardconsumer, seeking aluxury product that truly looksthe part. Haute Couture marriestraditional Kingsdowncomfort with upscale, luxurystyling, and is designed for theconsumer who appreciates amodern aesthetic and doesn'twant to sacrifice quality anddurability."
   The collection features stylishnew fabrics, exquisite tailoring,detailing and premiumcomponents, the companysaid.
    It introduces an ebony andecru fabric application thatfeatures the French fleur-de-lisand hand-scripted words andphrases. Also unique to HauteCouture is the vertical zoningof multiple wrapped coil units,a construction process thatdelivers comfort and longevity.The collection features silk,latex and other high qualityhypoallergenic materials, thecompany said.
     The Haute Couture collection'sfoundation featuresa foam-encased, wrappedcoil system that sits within awood foundation, providingsuperior support and adding tothe durability and comfort ofthe mattress set, the companysaid.
Kingsdown, based in Mebane,N.C., shows in WorldMarket Center B-1300.


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