Surya introducing William Morris-inspired rugs
January 13, 2014-- Furniture Today,
Recognized as one of the most influential designers of the Arts & Crafts movement, Morris is best known for his patterns on fabrics and wallpapers. He drew his design inspiration from handicraft and traditional techniques from the Middle Ages, with a focus on incorporating into his works the natural forms found in an increasingly industrialized world.
His legacy continues today through the collaboration between Morris & Co. and Surya to produce the Morris Collection, which artfully translates authentic versions of Morris's original designs alongside new interpretations into a collection of rugs with timeless appeal. Constructed in India of 100% wool, this range of handcrafted rugs is offered in a distinctive color palette that complements the fabrics and wallpapers in the Morris & Co. collections, as well as Surya's home accessories offerings across multiple categories.
"Renowned for his iconic and decorative designs, William Morris emphasized craftsmanship and attention to every detail," said Evert Kroon, brand manager for William Morris Rugs. "Both Surya and Morris & Co. represent innovation and luxury synonymous with the highest quality and enduring appeal. We are pleased to partner with Surya to bring to life Morris's signature designs in beautiful and elegant rugs."
"William Morris was a true force of nature who believed in the power of design to change the world," said Satya Tiwari, Surya president. "While looking to the past for inspiration, he created a visionary, forward-thinking approach to design, as well as the way we view the world - both of which remain highly relevant today. We are excited to have the opportunity to share Morris's refined and inspired designs with our designer and retailer customers."
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