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  • David Perry

ZZZest offers new GelSpring technology at Vegas

Made of high-grade medical gel

ZZZest logoLAS VEGAS - Gel bedding producer ZZZest says it is introducing a new mattress technology in its new GelSpring mattresses at the Las Vegas Market.

The mattress support core in each of the GelSpring mattresses is made of high-grade medical gel, the company said.

"This is not gel sprinkled into foam," said Tony Pearce, president of ZZZest. "This is 100% gel in a special design that redistributes pressure for superior comfort, and aligns the spine for great back support. A queen mattress has 40 pounds of high-strength gel."

Hollow-column buckling gel has been used in both the core and comfort layer of critical-care medical mattresses since 1998. It has been used for the prevention and healing of bedsores and has provided the superior pressure relief needed in acute medical care, Pearce said.

He described that relief as "the best ever offered in the consumer mattress industry," and said ZZZest is making the technology available in king- and queen-sized mattresses, which he said is a first in the industry.

" has heavily invested in the equipment to make large single-piece GelSpring cores, because ZZZest intends to change the world of sleep forever," Pearce said.

The company said the GelSpring design can provide both softness and firmness simultaneously. The GelSpring replaces the core of a mattress. Top layers of latex, memory foam, or deluxe foam are bonded atop the GelSpring core, officials said.

The GelSpring design expands the company's gel offerings. Each new GelSpring mattress is topped with the company's Qool gel, a new, breathable gel in the top layer of foam. ZZZest's Tribrid line, introduced last year, is topped with the company's Breathe gel.

Retail prices of the new GelSpring mattresses range from $1,099 to $1,999.

The company, which shows in World Market Center C-1552, is also introducing a new gallery program that includes floor sample discounts and an array of POP materials, the company said.

ZZZest is based in Alpine, Utah, and sells nationwide to retailers and worldwide to retailers and manufacturers.

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