Blu-Tek display wins award
January 29, 2014-- Furniture Today,
Kingsdown won a design award for this Blu-Tek headboard display.
"When we envisioned themerchandising for Blu-Tek,we really wanted it to be asdifferent as the mattressesthemselves," said KingsdownDirector of Marketing JacquelineMorton. "We wanted ourproduct to be a standout onretail floors, which in manycases were just a sea of whiterectangles.
"We are thrilled that ourBlu-Tek display was recognizedfor this accomplishment. Thisrecognition is really a reflectionof our company's continuedcommitment to providing ourretail partners with cutting edgeand attention-grabbingPOP solutions that will allowtheir customers to connectwith our product."
The Design of the TimesAwards are sponsored by thePath to Purchase Institute,which aims to foster a deeperunderstanding of marketingefforts and touch-points thatinfluence purchase decisionsmade in store and online.
As an award winner, Kingsdown'sBlu-Tek HeadboardDisplay is featured in the"Design of the Times" bookpublished last year. Kingsdownworked with POP displaycompany RockTenn MerchandisingDisplays, based in Norcross,Ga.
Related Content By Author
We know what’s going to happen at Market. Watch this and you will too.