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Blu-Tek display wins award

KingsdownKingsdown won a design award for this Blu-Tek headboard display.
MEBANE, N.C. - Top 15 bedding producer Kings down won Gold for its Blu-Tek headboard display in the Specialty Stores category at the 2013 Design of the Times Awards, a competition that recognizes the most creative in-store point-ofpurchase displays, marketing campaigns and branding solutions.
   "When we envisioned themerchandising for Blu-Tek,we really wanted it to be asdifferent as the mattressesthemselves," said KingsdownDirector of Marketing JacquelineMorton. "We wanted ourproduct to be a standout onretail floors, which in manycases were just a sea of whiterectangles.
    "We are thrilled that ourBlu-Tek display was recognizedfor this accomplishment. Thisrecognition is really a reflectionof our company's continuedcommitment to providing ourretail partners with cutting edgeand attention-grabbingPOP solutions that will allowtheir customers to connectwith our product."
    The Design of the TimesAwards are sponsored by thePath to Purchase Institute,which aims to foster a deeperunderstanding of marketingefforts and touch-points thatinfluence purchase decisionsmade in store and online.
     As an award winner, Kingsdown'sBlu-Tek HeadboardDisplay is featured in the"Design of the Times" bookpublished last year. Kingsdownworked with POP displaycompany RockTenn MerchandisingDisplays, based in Norcross,Ga.


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