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HGTV Home Sleep Collection to debut in Las Vegas

Dreams LLC to introduce broad product line

LAS VEGAS — The new HGTV Home Sleep Collection debuts here Sunday morning with a Breakfast in Bed event.

A ribbon cutting is set for 9 a.m. Sunday in the Dreams LLC showroom, World Market Center B-958, to officially launch the line at the Las Vegas Market.

"We are thrilled to offer retailers a preview of this award-winning new brand, and to begin our plans for placing the line throughout the United States and Canada," said Scott Miller, president of Dreams LLC, which is developing the HGTV Home bedding line. "Dreams LLC and HGTV Home are committed to providing the best sleep products available today to enhance the lives and improve the sleep experience of every member of the family. Consumers are passionate about HGTV, expect the best from its home and lifestyle products, and will be delighted when they experience these products firsthand."

"Launching our new sleep line is a natural extension of the HGTV Home brand," said Ron Feinbaum, general manager and senior vice president, consumer products, HGTV. "We are eager to engage one on one with the country's top retailers in Las Vegas to share our vision and passion for the HGTV Home Sleep Collection."

Executives who will be attending the Sunday ceremony include Art Van Elslander, founder and chairman of Art Van Furniture, Warren, Mich.; Patrick Kelly, manager, consumer products at Scripps Networks/HGTV; and Robyn Ulrich, senior vice president, consumer products and new business development, HGTV.

A light breakfast and refreshments will be served.

Officials said the HGTV Home Sleep Collection is designed to serve the entire family, including infants, children, adults and even pets, officials said.

Products include four lines of mattresses, three adjustable bed bases, specialized metal frames and support systems, 12 pillow designs, six mattress toppers, mattress and pillow protection items, and four crib mattress and pet bed products.

Art Van's PureSleep bedding stores will be the first anchor retailer to introduce the line when it launches in the U.S. and Canada early this year, officials said.

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