Rugs Direct adds online interior design service
Home Textiles Today Staff -- Furniture Today, February 19, 2014
WINCHESTER, Va. - Online retailer Rugs Direct has created a new program called Online Design by Rugs Direct.
A customer fills out a questionnaire that asks detailed questions about their existing décor, their taste, the measurements of the room they want to add a rug to, where the furniture is located in the room and how the room is used. Customers are also encouraged to provide photos of the room, including paint, fabrics and furniture.
A professional interior designer will create tailored recommendations for the room, sending the customer a PDF with links.
"We provide the homeowner with a professional, customized ‘design board' that will include at least three rug recommendation plus additional product suggestions to coordinate and customize the space," said Rex Creekmur, director of marketing for Rugs Direct.
The designer is also available for further consultation by e-mail or phone.
"This is a direct response to the many calls we receive from home owners who are looking for advice on decorating their homes," said Randy Kremer, president.
Rugs Direct charges a flat rate of $49.95 for the service, which ceo David Craig described as "way below what a private consultation with a professional designer would cost."
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line