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Design Viewpoint Series schedules four seminars

HIGH POINT — Four seminars are scheduled as part of the Design Viewpoint Series during the April High Point Market, organized by the High Point Market Authority and the American Society of Interior Designers.

Sessions will take place at noon each day, April 5-8, in the High Point Theatre, near the Transportation Terminal in downtown High Point. Sponsored by Horchow, the seminars are free to interior designers and retailers attending the market.

Topics include working with the media, setting yourself apart from the crowd, increasing your profits and color trends for 2014-2015. Each session offers 0.1 CEU credit.

Saturday, April 5

From Amateur to Authority: Understanding and Working with the Media

Mary Leigh Howell, and independent public relations professional, will show how earned media can play an important role in marketing your business. A magazine article or television interview can be a credible, low-cost way to build awareness and drive traffic. But just like any other industry, the media have their own guidelines, expectations and quirks. Learn how to understand and effectively work with different media, from television to radio, magazine, newspapers, websites and bloggers. After attending this workshop, you should be able to understand the various types of media, and how to work with each to effectively communicate your story. You'll learn how to prepare for print and broadcast interviews, and how to build long-term relationships with reporters and editors.

Sunday, April 6

Set Yourself Apart from the Crowd! - Essential Secrets for Every Designer

Michelle Jennings Wiebe, designer and Style Spotter emeritus, will show how any motivated interior designer can break into the lucrative new construction design industry and what it takes to succeed. She will coach on the processes and schedules that are successful for luxury construction or remodeling, organizational methods she employs for each project, present samples of her firm's CAD construction drawings, provide insight into this VIP client group, offer advice on marketing, and discuss what has made her firm thrive in this area. The course will include an A/V presentation of Studio M's most recently completed construction projects and construction CAD drawings.

Monday, April 7

More Money, More Profits

It's a dilemma for nearly every business professional: You want to increase profits, yet you're leaving money on the table with suppliers, clients, trades and retailers. Interior designer Kimberley Seldon, author and editor of Dabble Magazine (www.dabblemag.com), reveals her top strategies for plugging the gaps in profitability and increasing job and customer satisfaction through a 15 Step Project Management Plan. Strategies include gaining client and trade confidence, boosting company profile and earnings, increasing word-of-mouth referrals, and budgeting each project with assurance. Book signing will follow for Seldon's "Business of Design 1 and 2."

Tuesday, April 8

Pause and Refresh 2014-2015 Color Trends

Steve Shorthouse, PPG's national color and design consultant and owner of DesignFive, an interior design firm specializing in residential and light commercial interiors, will explore the potential of the palette and theme for the 2014 season and will offer trends to watch for 2015. By attending this session you will be able to identify the societal trends driving your client's desire for change, uncover aspects of the color trends that will resonate with your client's natural inclinations, recognize color combinations that will be at the leading edge of trends providing lasting style, and gain color confidence knowing that the trends presented are based on cross disciplined global input.

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