Juel Sleep Solutions debuts foam mattress line
David Perry -- Furniture Today, February 5, 2014
ZEBULON, N.C. - Juel Sleep Solutions, a new bedding producer based here, officially entered the bedding arena last week with a specialty sleep line that introduces what the company describes as new bedding technology.
Juel is a division of Noel Group, whose businesses have been providing foam solutions for industries ranging from insulation to retail products, and from wine closures to furniture and bedding for more than 30 years.
The company is leveraging that expertise with a new line of foam mattresses, successfully introduced at the Las Vegas Market last week.
Juel is combining polyethylene and polyurethane in a new engineered foam core which acts as a spring and support system. It calls that the Even Cool Core, which it says provides conforming support while allowing 50% more airflow than other foam mattresses.
"Juel with Even Cool technology was designed from the inside out to provide comfortable, consistent sleep," said Jim Roberts, the former Sealy sales executive who is president of the company. "With an engineered core to keep you at the sweet spot of comfort, coolness and support, Juel is different to the core, literally. It's that simple and that inspired."
The company has 25 patent applications on the new foam core design, Roberts said.
There are several openings in the engineered core to allow air to flow through the mattress. One of the foam shapes resembles the number "8," while another is a thumb-shaped design. Focus group research found that the engineered core was judged as providing superior airflow to other memory foam designs on the market, the company said. Research also found that more than half the consumers surveyed said they would be very likely to consider the new Juel line the next time they purchase a mattress.
The four beds in the new line retail from $1,699 in a 10-inch design to $2,999 in a 13-inch mattress design. All of the beds feature fabrics that incorporate phase change material to help remove excess body heat for comfortable, consistent sleep, include gel in the progressive, multi-layered memory foam system, and have edge-to-edge support to enable full utilization of the entire sleep surface, the company said.
"We are excited to bring this technology to the vibrant specialty bedding category," Roberts said. "Juel with Even Cool is a breath of fresh air in the industry."
Juel was formed in December of last year. Noel Group has been in the U.S. for 30 years and supplies foam solutions for various industries and producers across the country.
Jim Roberts sits on one of the new Juel sleep sets his company introduced at the Las Vegas Market.
Matthias Breidsprecher, left, and Jim Roberts, both of Juel Sleep Solutions, stand in front of a company display at the corporate headquarters.
The EvenCool Core in Juel mattresses is designed to allow air to flow through the mattress.
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