Loloi hires director of textiles
Furniture Today Staff -- Furniture Today, February 15, 2014
Dallas - Due to rapid growth of its new pillow line, which launched in October, Loloi now has a director of textiles.
Sandra Standefer, a veteran of two decades in the industry, is responsible for overseeing sales and operations of the textile categories, supporting Loloi with branding and showroom events and helping plan and coordinate Loloi's market presence. She reports to CEO Amir Loloi.
Standefer most recently was vice president of marketing at HFI Brands, directing marketing and brand development for the company and brands it represented, including Lilly Pulitzer Home, Barclay Butera Lifestyle, Hotel Maison and Peoploungers.
She also has worked in marketing roles at The Home Company and was brand manager for Barbara Barry Realized by Henredon.
"Sandra is a dynamic and innovative merchandiser with an in-depth knowledge of home furnishings marketing," Loloi said. "We are encouraged to see the success and growth of our line of pillows, and feel very lucky to have Sandra on board as part of the Loloi team."
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