‘Ultra-luxe' Trump Home by Dorya to debut in Istanbul
Cindy W. Hodnett -- Furniture Today, February 19, 2014
Donald Trump, left, with F. Doruk Yorgancioglu, Dorya president and CEO, and Megan Perry, Dorya creative director.
ISTANBUL — Trump Home by Dorya will be launched internationally on Feb. 27 during a gala at the manufacturer's flagship store in this Turkish capital.
A 50-piece collection of upholstery and case goods, the Trump Home line features 50 new exclusive fabrics, 15 leathers and 10 finishes.
Company officials said the entire production process "from the moment the raw wood is cut until the product is finished or upholstered" occurs in Dorya's Izmir, Turkey, production facility and are hand-made and made to order.
"The global recognition of the Trump brand for luxury and superior quality is a genuine fit," said F. Doruk Yorgancioglu, Dorya president and CEO. "We are very excited about launching the Trump Home line and building a legacy that sets high standards for the future."
The Trump Home collection will debut with 50 pieces of upholstery and case goods, will include this sideboard, which will be shown in Istanbul in satin black lacquer with brass brushed gold details and in High Point in walnut burl and stainless steel. Retail as shown is $17,900.
"The Trump name and global brand recognition coupled with Dorya's design and execution capabilities will make for a wonderful collaboration," said Donald Trump, chairman and president of the Trump organization. "I look forward to Trump Home launching in Istanbul."
Trump Home by Dorya will debut at the High Point Market April 5-10.
Described by company officials as an "ultra-luxe collection" with a "mix of luxury materials and finishes," Trump Home by Dorya features vignettes in gray and metallic combined with stainless steel and marble, as well as bronze and cream tones contrasted with espresso, mahogany or satin black lacquer. Light, neutral fabric palettes are accented with distinctive patterns and textures.
The K 3001 sofa is one of the upholstery introductions in the Trump Home by Dorya collection.
"It was not only important for us to hit the high notes on the expectation for this collection, but to also display our company's range of extraordinary craftsmanship, talents and abilities," said Megan Perry, Dorya's creative director. "There is an endless curiosity for us to uncover designs that complement the modern lifestyle. We wanted to create a collection that would be different and unique to the Trump name, but still show Dorya's superior quality."
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