• Thomas Russell

Olympics broadcast features Charleston Forge table

CEO just happened to see it on TV
 In a segment from the Sochi Olympics, broadcasters Cris Collinsworth, Apolo Ohno and Bob Costas are seated around the Charleston Forge Oculus table, which is shown in a crystal finish and retails at just over $1,000.In a segment from the Sochi Olympics, broadcasters Cris Collinsworth, Apolo Ohno and Bob Costas are seated around the Charleston Forge Oculus table, which is shown in a crystal finish and retails at just over $1,000.

BOONE, N.C. — Dining and occasional furniture manufacturer Charleston Forge garnered some international exposure when one of its occasional tables appeared on a studio segment of the Sochi Winter Olympics broadcast.

Chairman and CEO Art Barber was watching the segment on NBC Saturday and noticed a table on the set that looked familiar. After a closer look, he determined it was the company's Oculus table, which has a metal frame and an inlaid glass top.

"My first thought was that it had such a simple base, and I wondered if it was ours," he said, adding that he soon started taking photos from his iPad of the TV screen. "I had no idea it would be there."

Barber knew the table was from Charleston Forge because he designed it himself and has shown it for two markets.

After some digging earlier this week, he determined that the table, which is made at the company's Boone, N.C., plant and retails for about $1,000, was sold to a TV set design firm that provides tables for announcers.

"They scour the Internet and they saw it from us, which means we are on their radar, which is big time," Barber said.

This is not the first time that the company has gotten exposure for its products. Over the years, Barber said, he has seen Charleston Forge furniture in various movies he has watched while traveling on planes.

 

Thomas RussellThomas Russell | Associate Editor, FurnitureToday
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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