Young America joins Million American Jobs Project
, February 11, 2014
HIGH POINT — Stanley's Young America youth furniture brand joined the Million American Jobs Project initiative with an email sent Tuesday, featuring the campaign's video touting the importance of buying American-made products.
The email message, sent by Stanley Furniture Vice President of Marketing David Petersen, highlighted the correlation between buying products made in the United States and creating new jobs in the U.S.
"There is evidence that change is afoot in attitudes toward buying U.S.-made products," said Petersen in the email. "Consumers are increasingly aware of Made in the USA campaigns, and many are actively seeking alternatives to the undifferentiated products made overseas. These campaigns are gaining traction as an expression of a genuine interest in saving jobs for American workers."
The email pointed out Young America's role in creating jobs at its Robbinsville, N.C., factory, where the line is made.
Petersen encouraged recipients to forward to the video to at least two friends, saying, "It will be a reminder to them that Made in the USA means a healthier economy, and that while they are buying the best furniture for their child's nursery or bedroom, they are also helping to build a stronger economy for their child's future."
How is the industry responding to soft 1st half?