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Occasional wins with color, combinations

 -- Furniture Today, February 15, 2014

Butler Speciality CompanyButler Speciality Company’s demilune console places mirror siding amid beautifully finished wood features.
Las Vegas - Suppliers of occasional furniture reported success with bold colors, adventurous materials in surfaces and ambitious combinations of wood and mirrors.
     Pieces that can be used for more than one purpose also did particularly well, as did those that can complement a casual dining collection.
     In Butler Specialty Co.'s showroom, Dan Sumner, executive vice president of sales, reported that a trunk-like piece generated interest because it can become either an attractive cocktail table or a storage bin or both. And he called a demilune console "a big hit" with retailers; this piece places mirror siding amid beautifully finished wood features, including drawers and cabriole legs.
     Credenza pieces sold well at Coast to Coast Accents, particularly in more contemporary and colorful styles. The credenzas "have multiple uses," from hallway decorative items to home entertainment pieces, said Andy Stein, CEO of Coast to Coast.
     Another Coast to Coast winner this market was a steel table whose surface "compass" motif has been etched with acid, he said.
     In the Bassett showroom, Renee Loper, vice president of independent retail business, development and marketing, said retailers responded well to occasional pieces with bright colors.
     These pieces, part of a bestselling Axis line, come in multiple colors. They include cube-like structures of rubber wood that can be joined together to create a cocktail table or separated to create end tables placed at both ends of a sofa. In the showroom, the bright turquoise cubes (retailing at $600 for the pair) were placed in front of a white sofa.
     "It brings a pop of color to a retail floor," Loper said. "It's a way for the consumer to bring color into their furniture as well."
     Peters-Revington did well with the Industrial-look Carnegie collection, which aims to brighten small-scale condo living. The Carnegie collection, which has crossed over into casual dining because of its success, gives retailers a choice of four tables. Each features display shelves, veneered ash tops and metal frames with stationary wheels. The tables include a rectangular cocktail table, a condo round cocktail table, an end table and a sofa table.
     Peters-Revi
Bassett’s AxisThese two cube-like pieces are part of Bassett’s Axis line. They provide colorful pop as a cocktail table when combined or as two end tables when separated.
ngton's chairsides program was also expanded to include promotional price points and power tables, with outlets and USB ports. It had previously included regular tables only. All tables come in four styles: casual rustic, contemporary, country and traditional.
     In the Jofran showroom, occasional pieces of reclaimed pine in the Slater Mill Pine collection had great success, complementing casual dining in the same collection. The occasional pieces include a hall tree, which offers a place to hang coats and backpacks and store various and sundry items in shelves below.
     "We want people to pick our furniture for many different rooms," said Rachel O'Neill, marketing manager at Jofran.
     At AICO, Chuck Reilly, senior vice president of sales and marketing, reported a successful launch of occasional tables. He said the Montreal occasional series of accents, accessories and wall mirrors was particularly well received by market customers. A cocktail table in the Montreal series, made of mirrors glass with crystal embellishments, "is versatile but unique," Reilly said. "It works well with contemporary leather and transitional upholstered furniture."
     Stein World reported that cocktail tables with "unique" surfaces such as zinc, cork and slate sold well.
     "It's on trend," said Donnie Lesley, vice president of merchandising and marketing. "They're also very useful."
    Lesley was particularly pleased with the zinc-top table (retailing for $299). The surface is stain and water-resistant and its acid treatment has given it a pleasing copper undertone, while the table also has popular features like slatted shelves, drawers and coasters.

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