• Clint Engel

UPDATE: Retailers' Super Bowl promos pay off for customers

TD on second half kickoff wins refunds

FORT MORGAN, Colo. — Houston's Gallery Furniture has been making national news with its refund of $7 million in furniture purchases, but the retailer isn't the only one giving away furniture thanks to promotions tied to the Super Bowl.

In Tacoma, Washington, Harkness Furniture estimated it will refund a little more than $70,000 in purchases thanks to a special kickoff promotion. The retailer promised any new furniture or mattress purchases made between Thursday and game day Sunday, prior to kickoff, would be reimbursed if the Seattle Seahawks returned their opening kickoff for a touchdown.

Seahawk Percy Harvin did just that with an 87-yard kickoff return to start the second half of the game. It was part of a 43-8 beating the Seahawks handed to the Denver Broncos in the championship game.

Also, the Denver Post is reporting that Josh Becker, owner of Furniture Mart here, will refund close to $200,000 in purchases - the result of a "Kickoff Payoff" promotion that promised the money back should either team return a kickoff for a touchdown to open the game or the second half.

The Post noted that Furniture Mart offered the same promotions before last year's Super Bowl too, and ended up giving away $122,000 in furniture when the Baltimore Ravens scored on the second-half kickoff.

In Tacoma, Harkness owner Dave Harkness, said a lot of customers are enjoying new recliners and mattress sets "even more than they thought they would."

"Everyone loves free!" he said. "We've been excited for the Hawks since day one, so we were looking for a way to celebrate their success this year and their trip to the Super Bowl, as well as recognizing the 12th man."

Harkness has been personally calling the winning customers to congratulate them.

The retailer also held a "12 Sale" event in conjunction with the promotions and the 12th man idea,, giving an extra 12% discount off sale prices, 12 months free financing and lowering its delivery charge to $12 from the regular $99.


Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.


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