Bedding traffic stellar
February 15, 2014,
Spring Air’s Rick Robinson and actress Marilu Henner get comfortable on a new Sleep Sense hybrid bed.
Traffic was stellar and bedding retailers turned out in force, major exhibitors reported.
"Tempur Sealy International had an exceptional market, experiencing strong activity in both its Tempur-Pedic and Sealy showrooms," said Rick Anderson, executive vice president and president, North America, for Tempur Sealy International. "The company introduced seven new Tempur-Pedic Cloud and Contour beds, as well as four new Stearns & Foster collections, five new Optimum beds and new adjustable bases.
"Traffic in both of our showrooms was the highest it's been in several years and customer reaction to our new products was extremely favorable," Anderson continued. "Our new lineup of Tempur-Pedic, Stearns & Foster and Optimum mattresses along with our expanded collection of adjustable bases will ignite growth in the premium segment, driving ASP and margin growth for our retail customers in 2014."
"We've gotten a fantastic response to our new lines," said Andrew Gross, senior vice president of marketing at Serta, which introduced two coordinating iComfort and iSeries lines. "Retailers are engaged in our strategy of simplifying the lines and tying them together. Retailers like the products, the looks, the feels and the step-up stories."
King Koil President Dave Roberts called the market "the absolute best I have ever been a part of," and added: "Never have I heard retailers offer up such compliments to a product line. Our World Luxury line was an overwhelming success. If the accolades turn into dollars and cents, we will have a very merry Christmas."
Restonic President Ron Passaglia said retailers had a "carnivorous" appetite for his brand's new lines, while Dave Powers, president of GBS Enterprises, which previewed a new cooling technology, said his company experienced "one of its strongest markets."
This is one of the sleep sets in the new HGTV Home Sleep Collection.
Eric Hinshaw, recently named president of Carolina Mattress Guild, was wowed by activity in his company's showroom. "I've never had this much retail volume walk through our doors at a show," he said. "It's been crazy." Le Duvet, retailing at $5,000, was the hit of CMG's market, Hinshaw said.
PureCare, which unveiled its new PureCare One personalized pillow line, was also thrilled with its market. "It's been our best market ever," said Sean Bergman, chief marketing officer. "Pure-Care One has been a massive hit. Retailers made commitments to it right off the bat."
Dreams LLC, launching its HGTV Home Sleep Collection, did well, said Scott Miller, president. "So many retailers have reached out to us," he said. "They love the HGTV brand and say there is a buzz about it." Five Star, which introduced a new TLC line retailing from $499 to $999, also did well.
"We had a great market with record attendance," said Paul Sullivan, vice president of sales. "Our dealers are taking advantage of the extreme values we offer at the top of our line. This year we will continue to offer even greater margin opportunities to our retailers."
"The energy at Las Vegas Market this year was very exciting, especially surrounding new products like our REM-Fit line," said James Bell, CEO of Protect-A-Bed. "We were very busy in our showroom throughout market and had many new faces come into our space to learn more about our total sleep recovery system, designed for people who embrace a healthy and active lifestyle."
Spring Air benefited from an all-day showroom appearance by actress and health advocate Marilu Henner, who sleeps on a Spring Air Sleep Sense hybrid model. She met with retailers and signed copies of her best-selling books.
"I so love this product," Henner said of her Sleep Sense sleep set. "I have never liked a mattress as much as this one. I feel a difference."
Bedgear Performance Bedding made a splash here with a dramatically designed showroom, which included vintage television sets mounted on human figures to highlight the role of technology in its line of sleep accessories.
Eugene Alletto, CEO, said his company was aiming to show retailers how they can think and act differently to stand out from growing commoditization of retail floors.
Tempur Sealy executive Brent Pfister kneels beside washing machines in the Tempur-Pedic showroom filled with removable and washable mattress covers introduced at market.
|Camille Leblanc-Bazinet and Protect-A-Bed executives Brian
Hirsch, left, and David Kaplan with containers that hold products
in the company’s new REM-Fit sleep accessories line.|
|Eugene Alletto of bedgear Performance
Bedding stands with a showroom display
designed to highlight the company’s