• David Perry

Simmons on fast track with Dempsey Racing

Las Vegas - Simmons got off to a fast start here with its new partnership with actor and race car driver Patrick Dempsey and his Dempsey Racing team.
     Dempsey and fellow Dempsey Racing driver Andrew Davis met top Simmons officials in the courtyard of the World Market Center during the Las Vegas Market, where the Porsche GT America car driven by the Dempsey drivers was on display. The appearance of Dempsey, known for his role on "Grey's Anatomy," was not announced beforehand but he quickly drew a crowd.
     Cell phone cameras flashed as Dempsey and Davis met Simmons officials Gary Fazio, Tony Smith, Jeff Willard and Rolf Sannes, posing for pictures with them alongside the Porsche that features the Beauty rest Black logo. The Beauty rest Black brand is a new sponsor for Dempsey Racing.
     Then Dempsey and Davis joined the Simmons officials in the Simmons showroom, where a crowd of excited market goers outside the Simmons space caught a quick glimpse of Dempsey.
     In an exclusive interview with Furniture/Today, Dempsey said a good night's sleep "elevates your game," and said he's looking forward to giving new Beauty rest Black sleep sets a "road test." And he said the technology found in his Porsche and in the Beauty rest Black beds will both be important contributors to the success of his team.
     Dempsey spoke later at a dealer reception for the Beauty rest Black line held in Simmons' market showroom, where he described the new pairing with Beauty rest Black as "a beautiful partnership."
     Beauty rest Black, which introduced a new line at the market here, joins the sports car racing team as an official supplier and sponsor of the No. 27 Dempsey Racing Porsche GT America driven by Dempsey and Davis.
     Dempsey Racing drivers and crew will also sleep on Beauty rest Black mattresses during upcoming endurance races, beginning with 12 Hours of Sebring in March, Simmons officials said. Dempsey and Dempsey Racing will be featured in upcoming nationally televised ad spots for Beauty rest Black.

Standing with the Porsche GT America driven by Dempsey Racing are Patrick Dempsey, left, fellow driver Andrew Davis, and Rolf Sannes and Jeff Willard, both of Simmons.
Patrick Dempsey
David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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