Selling Sleep: Moodiness
February 5, 2014,
We all know that our co-workers and friends can be subject to periods of moodiness. And now, thanks to this research from the National Sleep Foundation, we've got some insights into where that moodiness may be coming from: Lack of sleep.
|SLEEP IMPACT ON MOOD FOR THOSE
NOT GETTING ADEQUATE SLEEP
Source: National Sleep Foundation 2013 Poll
This is another important finding of the latest Sleep in America poll conducted by the NSF. That poll looks at the many ways that exercise affects sleep. And these findings show that even those who are vigorous exercisers can't entirely ward off the negative impacts of lack of adequate sleep; almost one in four of those consumers say lack of adequate sleep impairs their mood. The numbers are slightly higher for moderate and light exercisers, and they are much higher for non-exercisers; more than one in three of non exercisers say lack of adequate sleep impairs their moods.
These findings show the prevalence of impaired moods for all types of consumers who aren't getting adequate sleep. And that gives marketers an opportunity to do something to improve the situation, such as talk about the overwhelming importance of a good night's sleep.
Applying the Findings
These poll results underscore, yet again, the frightening toll that inadequate sleep takes on our lives. Yes, exercise helps improve the quality of our lives in many ways, but even that isn't enough to ward off moodiness when we aren't getting enough sleep.
Data like this enables retail sales associates to become better sleep experts. Sharing some of the highlights of the NSF research with customers positions them as experts in better sleep, as we have noted in this space before.
This moodiness data provides a catchy hook for RSAs looking to connect with their customers. Better sleep equals less moodiness. That's an important equation for them to share with their customers.