Casual Living Conference to include retail tour

Visit to Fireplace & Verandah to take place Feb. 19
ORLANDO — Casual Living has announced the location of a retail tour that will be held during the Casual Living Conference, Change: The New Status Quo, which takes place Feb. 19-21 at the Rosen Shingle Creek in Orlando, Fla.

Attendees will have the opportunity to visit Fireplace & Verandah, a family owned and operated retailer that has been in business since December 1975, at 1 p.m. Wednesday, Feb. 19. The company was started by Bob Jenkins with $500 and has grown today into the largest showroom of casual furniture in central Florida.

The 10,000-sq.-ft. store carries everything from pizza ovens to patio torches, including outdoor furniture from a variety of vendors such as Gensun, Windward, Lane Venture, Lloyd Flanders and C.R. Plastic Products.

Following the retail tour on Wednesday is registration for the conference and a cocktail reception. The next morning, attendees will hear keynote speaker and noted futurist David Zach shares his thoughts in "A Retailer's Guide to the Changing Future."

The Gen Y Guy, Jason Dorsey, commands the second keynote-"The Art of Multi-Generational Selling."

Veteran business attorney Jerry Cohen moderates a panel on California Proposition 65, a law that is changing how retailers and suppliers must operate. Additionally, there is a panel, "The Changing Fabric of Fabric."

"The Changing Channels of Distribution" offers a closer look at today's informed, educated and demanding shopper. Agio CEO Bob Gaylord reports on how, when and where consumers buy for the outdoor room. Afterward are the ICFA roundtables, which are sure to generate lively discussion and debate on the industry's hottest topics.

Rounding out the program are sessions on "Changing Your Marketing Mix To Reach Today's Consumers," delivered by Jeff Doy of O'Brien et al. Advertising, and "Changing Your Product Mix for Maximum Profitability," a panel featuring Chad Harris of The Garden Gates, Tim Newton of Leader's Casual Furniture and Brian Haas of Furniture First.

One of the highlights of the conference is the awards gala where the Chair King Backyard Store and Agio will be honored for retailer and supplier of the year, respectively.

Room rates go up after Jan. 28, so be sure to make your reservations soon.

For more information or to register, please go to:

**Editor's note: this article originally appeared on Casual Living



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