Mega donates to Ronald McDonald House charities
February 5, 2014,
TORONTO - In a promotional collaboration with bedding major Sealy Canada, the 112 members of Brand Source Canada raised C$25,000 in support of Ronald McDonald House Charities of Canada last year.
The funds were presented during the recent Canadian Home Furnishings Market here.
Brand Source Canada is the primary go-to-market strategy for the Saskatoon, Saskatchewan-based Mega Group and operates about 143 stores.
The group has supported RMHCC since 2007. The charity's Ronald McDonald Houses and Ronald McDonald Family Rooms provide support to families of seriously ill children to enable them to stay close to where the children are receiving medical treatment. This donation will provide over 200 nights of comfort over the coming months.
Over the past three years, Sealy Canada has given over C$175,000 in donations and product to RMHCC. The company has supplied every Ronald McDonald House in Canada with Sealy Posturepedic mattresses.
The latest donation was raised from the sale of every RMHCC branded Posturepedic mattress by a Brand Source Canada member store over the past year.
Charities of Canada, accepts a C$25,000 donation from
Sealy Canada and BrandSource Canada. From left are Benoit
Simard, Mega Group; Derek Ritzel, Demetre Daratzikis and
Bruno Pittarelli, Sealy Canada; and Kevin Leier, Mega Group.
Most Viewed Articles
Related Content By Author
Parting thoughts on High Point Market
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses