Emerald launches mixed container program
February 24, 2014,
TACOMA, Wash. — Case goods and upholstery resource Emerald Home Furnishings has launched a mixed container program aimed at making it easier for dealers to buy product from its line.
The program, which shipped its first products in early February, involves mixed containers from the company's two source factories in Vietnam, which are about 25 minutes apart in the Ho Chi Minh City area.
It allows dealers to mix any collection or product category in its wood line without having to pay any more than they would if they purchased a full container of a single collection. In addition to bedroom and dining room, the program covers occasional and home entertainment furniture.
"For dealers, especially the mid-tiered retailers, it allows them the flexibility to tailor the container to their needs," said John Iasiello, vice president of product development. "Anytime you can do that, it makes you more viable as a company."
"We wanted it to be a great value and allow us to get to the next level of service to our customers," he added, noting that this program lets retailers test a specific product or collection on their floors before committing to larger quantities.
The new program generated a lot of business for Emerald at last month's Las Vegas Market, Iasiello said. The company, which is a sponsor of the March 3-4 High Point Premarket, plans to promote it further at that event and is ramping up its inventory levels to be in an even stronger product position heading into the April High Point Market.