Safavieh launches Dream Rooms microsite
February 26, 2014-- Furniture Today,
Safavieh’s new Dream Rooms microsite features 10 curated lifestyle room photos, including Country Manor.
The site features 10 curated lifestyle room photos for the spring, all furnished in Safavieh furniture, rugs and decorative accessories.
Consumers can scroll over products in each room to bring up screens with item details. The site also takes viewers to a shopping cart, and to links that will allow them to save a product for future reference or share it through social media.
"The Dream Rooms program brings to life our total home decorating concept and reinforces the Safavieh brand as a one-stop source for everything consumers need for a more beautiful home," said company principal Arash Yaraghi. "We have been working toward this goal for 10 years, and are now capable of supplying complete rooms in multiple lifestyle themes, with a comprehensive assortment of floor coverings, upholstery, accent furniture, decorative accessories - even artwork and chandeliers."
The Safavieh Dream Rooms will be featured in the company's national advertising campaign this year with a call to action inviting consumers to the microsite to "Shop the Look" and further explore product features and pricing. This spring, Safavieh will launch a Dream Room contest on Pinterest, which Yaraghi says is compatible with the concept of planning rooms that can be created both instantly and over time.
Dream Room designs are curated into these themes: Suburban Exotic, Classic Traditional, Maison Chic, Manhattan Townhouse, Chelsea Loft, Georgetown Brownstone, Urban Penthouse, Paris Glamour, Country Manor and Coastal Retreat.
"We have incorporated trends in color and design and juxtaposed them with classic pieces to create an editorial approach in our lifestyle rooms. Trends such as rustic chic and industrial style furniture are evident but not overwhelming, so that rooms are livable and timeless," said Yaraghi, noting that the company will continue the program with another series of Safavieh Dream Rooms this fall.