• David Perry

Restonic updates website with consumer-friendly features

Supporting Dreams is company's theme
 This is the home page of Restonic’s redesigned website.This is the home page of Restonic’s redesigned website.

BUFFALO, N.Y. — Restonic, a Top 10 bedding manufacturer, has redesigned its website to "support the dreams" of consumers in the market for a new mattress, the company said.

The site at www.restonic.com features a simplified look, with fewer colors, larger and cleaner gray-on-white lettering and new drop-down menu navigation, which makes it easier for consumers to find the mattress that is best for them, officials said. "Supporting Dreams" is the company's tag line.

The site touts the benefits of owning a Restonic mattress. Each mattress is described in detail, with benefits clearly defined. The company's new Sleep Blog, launched recently and written by Restonic's brand engineer, Julia Rosien, complements the website with sleep information gathered from across the Internet. A link to the blog is on the website.

Restonic President Ron Passaglia said the new website represents "mindful innovation."

"Everything customers need to know about our mattresses is there, in a simple, visually pleasing interface," he said. "Our team has been working hard behind the scenes for months and I think our customers will enjoy how easy it is to choose the mattress of their dreams and find a retailer who can help make those dreams come true."

The website is compatible with a variety of current and older browsers, and features a responsive mobile application, which allows the website to resize itself depending on the device it's viewed on - phone, tablet or laptop. Customers will also find a more precise retailer locator and more connectivity to social media. Improved search functionality allows visitors to search the site and Sleep Blog quickly and easily, the company said.

New products launched along with the website include upgrades to the HealthRest latex collection and the ComfortCare Signature series, as well as a newly designed TG2 line, the second-generation in the TempaGel by Restonic mattress collection.

The site also has a FAQ section that tackles key mattress shopping issues, such as: "Does a firm mattress offer the best support?" (The answer: Firmness and support are two very different things.) It also has a section on the company's history, noting that Restonic, which began in 1938 as the Triple Cushion Corp., got its current name in 1946.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
See my first music video at http://ftbeddingman.com/

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