• Thomas Russell

New Classic Furniture names two VPs

Mark Phanco, Michael Hester in sales roles
 Image of Mark PhancoMark Phanco

FONTANA, Calif. — Case goods and upholstery manufacturer New Classic Furniture has hired industry veterans Mark Phanco and Michael Hester as vice presidents.

In his job, a new position at the company, Phanco will handle specialty and big box retailer accounts. He comes to the company from Ashley and Bush Inds. and also has worked with the same customer base as an industry consultant for about 25 years.

Hester has been named vice president of sales at Elegance Fine Wood Flooring, a flooring division of New Classic. He has been in the industry for about 25 years, working at Top 100 store Havertys as well as at Ashley and La-Z-Boy.

"Michael's background in furniture retail and wholesale will be the support that the Elegance sales reps need to continue the 40% growth that was achieved in 2013," said Rob Hoffman, executive vice president of sales and marketing for New Classic and Elegance Fine Wood Flooring.

Phanco and Hester will report to Hoffman.

In addition to the personnel moves, New Classic said it plans to open a new 6 million-square-foot manufacturing plant in northern China. This facility will support both the current dealer base and also will be available as a factory direct resource for specialty and big box retailers. Part of the plant will open this fall and the balance is expected to open in the summer of 2015.

Thomas RussellThomas Russell | Associate Editor, FurnitureToday
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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