New Bradenton store to be Hudson's largest
February 27, 2014,
Bradenton, Fla. - Hudson's Furniture will open a 110,000-square-foot home furnishings center at the DeSoto Square Mall here, filling in a market between Tampa and Sarasota with what will be its largest store.
The Sanford, Fla.-based Top 100 company will open in a two-level former Dillard's department store space on April 1. The showroom will be Hudson's 17th and largest store, President Josh Hudson told Furniture/Today.
Hudson wouldn't disclose the retailer's investment or sales projections for the new store, but said the location gives it the opportunity to expand into a new area without adding a lot of additional fixed costs, because Hudson's advertising and delivery trucks already reach Bradenton.
And while the DeSoto Square Mall has seen a decline in foot traffic, Hudson said the main appeal wasn't the opportunity to feed off of mall traffic but the "excellent street visibility" and the good mix of its competitors on the same road, 301 Boulevard.
The leased space is much larger than its other stores, which average 40,000 square feet. Hudson's will use the extra space to create more gallery-like displays of middle and upper-middle priced goods from key vendors, including expanded offerings from Natuzzi, Stanley, Flexsteel, Lane, Broyhill, Thomasville, Lexington Home Brands and Serta, Simmons and Tempur-Pedic in bedding.
The store also will feature new supplier Bassett and the retailer's fourth Ekornes Stressless Comfort Zone as well as an expanded rug gallery, primarily featuring rugs from key partner Surya.
In addition, Hudson's will take advantage of the larger footprint to add a 30,000-square-foot clearance center on the upper level.
"We have modest projections for this store and are leveraging it to help liquidate some clearance items and better serve our clients in that area," Hudson said.
This past year, the Top 100 company did an estimated $80 million in furniture, bedding and accessories sales, up about 23% from an estimated $65 million in 2012.
|A rendering shows Hudson’s 110,000-square-foot store in a
former Dillard’s space in Bradenton, Fla.’s DeSoto Square Mall.
It will be the company’s largest store and will feature gallery-like
displays from key suppliers|