Star International launching gallery format
Will roll out Star Studio in High Point
Thomas Russell -- Furniture Today, October 9, 2008
RANCHO SANTA MARGARITA, Calif. — Case goods importer Star International will unveil a new gallery program at this month's High Point Market.The company will devote a portion of its 10,000-square-foot showroom to an in-store gallery format called Star Studio.
The gallery will include a mix of Star's top-selling contemporary bedroom, dining room occasional and office furniture.
"The Star International brand is as solid as it gets and we have created a business model that is exemplified by our vast product assortment readily available on both coasts," said Anders Johnson, company president. "After seeing the success of some initial Studio launches, it only seemed natural to roll this program out nationwide. We are excited to introduce the Star Studio to our retailers and get their reaction."
Star International shows in High Point in the International Home Furnishings Center, D-540. The market opens Oct. 20.
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