Mod Mom Furniture names Petril president
May 30, 2014,
Flagstaff, Ariz. — Mod Mom Furniture has appointed industry veteran Robert Petril to the newly created position of president, effective June 1.
Petril, who brings more than 30 years of industry experience to his new role, has previously served as vice president for Natuzzi Americas, Incanto Divani and Trayton/Simon Li, in addition to managing his own upholstered line, Robert Petril Designs.
Petril will be responsible for steering Mod Mom’s lifestyle brand through the management of manufacturing partnerships, new designs and sales and marketing initiatives.
“I could not be more thrilled to join Hathcock and the Mod Mom team,” said Petril. “Her story, vision, talent and connection to the consumer are inspirational. Hathcock has literally built by hand a standout company and product line that has found an audience of savvy modern parents who appreciate Mod Mom’s style, authenticity and sensibility.”