Mod Mom Furniture names Petril president

Industry veteran has served with Natuzzi, Incanto Divani and Trayton/Simon Li
Image of Robert PetrilRobert Petril

Flagstaff, Ariz. — Mod Mom Furniture has appointed industry veteran Robert Petril to the newly created position of president, effective June 1.

Petril, who brings more than 30 years of industry experience to his new role, has previously served as vice president for Natuzzi Americas, Incanto Divani and Trayton/Simon Li, in addition to managing his own upholstered line, Robert Petril Designs.

“Bringing Petril on board as president is a game changer for the Mod Mom brand,” said Kiersten Hathcock, CEO of Mod Mom Furniture. “His extensive experience and leadership in furniture sales, marketing, design and merchandising has contributed to the worldwide growth of million-dollar brands, and his designs and creative skills are unsurpassed in the industry.”

Petril will be responsible for steering Mod Mom’s lifestyle brand through the management of manufacturing partnerships, new designs and sales and marketing initiatives.

“I could not be more thrilled to join Hathcock and the Mod Mom team,” said Petril. “Her story, vision, talent and connection to the consumer are inspirational. Hathcock has literally built by hand a standout company and product line that has found an audience of savvy modern parents who appreciate Mod Mom’s style, authenticity and sensibility.”

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.


  • Mid-August news features acquisitions, Amazon and avenues of growth

    Camera Icon More Videos