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Jerome’s plans to add fifth Los Angeles-area store

Retailer continuing steady expansion in Southern California

SAN DIEGO — Jerome’s Furniture will open its fifth Los Angeles-area store and 10th overall full-line store later this year as it continues a steady expansion in Southern California.

The Top 100 company said it has leased a 52,000-square-foot former Home Depot Expo location on North Tustin Avenue in Anaheim for the store slated to open over Labor Day weekend, after an extensive renovation.

“We feel fortunate with our recent growth into the L.A. market. It’s a natural progression north for us out of San Diego,” said Lee Goodman, president and CEO of the promotional to mid-priced retailer. “This rapid success continues to invigorate our company as we celebrate our 60th anniversary.”

Goodman said the retailer’s online business and Los Angeles stores’ sales both “are growing exponentially.”

Jerome’s opened its first Los Angeles-area store in Murrieta in 2009 and has steadily built on that presence with additional stores in Corona, Rancho Cucamonga and Torrance.

“It is clear from our other store openings, that our position in the market resonates successfully with the L.A.-based consumer,” Goodman added. “Our value proposition of great selection and fairly priced furniture offered by the best sales associates in the business is clearly transferrable.”

The company wouldn’t disclose its investment in the new store or projected sales.

Ranked No. 53 on Furniture/Today’s Top 100, Jerome’s did an estimated $123.3 million in sales at 10 stores last year (including a clearance center at its distribution center), up 9.4% from 2012.

The new Anaheim store will add about 50 jobs to the market, the retailer said, and it will feature Jerome’s wide offering of goods, its signature “Jerry’s Price” program (everyday low-priced merchandise) and same-day delivery. The store also will include a Jerome’s Dream Shop and Jerry’s Bloopers clearance area.

All of Jerome’s stores are staffed by interior designers and sleep specialists.

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