Havertys hires Google manager for top marketing role
June 10, 2014,
ATLANTA — Havertys has hired a former Google retail industry manager to lead its marketing efforts, taking over the duties from longtime company executive Thomas Curran, who is retiring.
Curran, senior vice present, marketing will retire at the end of this month, and Kathy Daly-Jennings has joined the company in the same position. She will report to Richard Gallagher, executive vice president, merchandising.
Daly-Jennings, with 17 years of Internet industry experience and nine years in marketing and advertising roles, most recently was head of industry, retail vertical for online giant Google. Prior to that, she held marketing leadership positions as director, multi-channel marketing for The Home Depot and director, media innovation for The Coca-Cola Co.
While at Google, Daly-Jennings “specialized in helping brick-and-mortar retailers excel in the digital environment,” Gallagher said. He added that she also launched the first direct-to-consumer brand for Home Depot and was responsible for developing interactive marketing opportunities for brands such as The Weather Channel, IBM, BellSouth, MCI, and NIKE.
“We believe Kathy’s knowledge and skill set will be a valuable asset as we continue expanding our efforts in the digital space,” said Clarence Smith, chairman, president and CEO of Atlanta based Havertys, with 118 stores in 16 Southern and Midwestern states.
“Her experience in serving the retail industry in various marketing and branding roles makes her an excellent fit for our leadership team.”
In a release, Gallagher praised Curran’s work with the company, noting that during the past 32 years, his “leadership and focus on our customer has contributed greatly to the success of Havertys.”
“He was instrumental in the initial research surrounding our recent store concept and refresh initiatives and was responsible for the development of the marketing for Havertys branded products introduced in 2000,” Gallagher said.
“He has steered our advertising and marketing efforts through periods of remarkable change in how we reach our customer: from almost exclusive use of newspaper, to direct mail and television, to today’s multi-device hyper connected dynamic marketing.”
Smith added that Curran’s “steadfast commitment to excellence and his broad knowledge of the industry earned the respect from those within Havertys and other professionals in the industry. He has been a tremendous asset to the company, a great support to me and he will be missed.”
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