Share this on

Just the Stats: Entertainment furniture

Furniture/Today Market Research -- Furniture Today, May 10, 2010

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, entertainment furniture. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Entertainment furniture retail sales

	2009 estimated spending in $ billions	2008 estimated spending in $ billions	% growth from 2008	% of 2009 total industry sales
Entertainment furniture	$4.7	$5.0	-7.0%	6%

Source: Easy Analytic Software and Furniture/Today market research

Entertainment furniture in furniture stores

Accounted for 4% of furniture store sales for fiscal year 2008.
Accounted for 3% of selling space in furniture stores in 2008.
Median SKUs, 15, and median number of lines, 3.
Median best-selling price point, $599.

Source: Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2009

Consumers and entertainment furniture

93% of responding consumers cited the entertainment piece's style/look/design is an important feature.
87% of consumers want storage to house other equipment in their entertainment piece.
77% of consumers want storage to hold DVD's, CD's in a new entertainment piece.
61% of consumers choose an entertainment furniture retailer based on competitive prices.

Source: Furniture/Today and HGTV Consumer Views Survey, 2008

To purchase full copies of the special reports referenced above, click on the links below.

Entertainment Centers product potential report, December 2009
Furniture Store Performance Report: Merchandise Mix, September 14, 2009
Consumer views: Spotlight on entertainment, October 2008

Share this on