Hilary Farr to be face of HGTV Home Sleep Collection
July 31, 2014-- Furniture Today,
ROCHESTER, Mich. — Popular HGTV personality Hilary Farr has been named the spokesperson for the HGTV Home Sleep Collection that was launched in January.
Farr will be featured in an upcoming advertising and marketing campaign that will include national and local television, print and online ads. The campaign is scheduled to debut this fall.
“A great home is more than style and décor; it’s about quality of life,” said Farr. “To me, nothing is more important than a great night’s sleep. It’s so gratifying to know that the HGTV Home Sleep Collection is a new option to help people live better through better sleep.”
HGTV Home is partnering with Michigan-based Dreams LLC to design and sell the mattresses and sleep products for the new collection. That company was formed by Art Van Elslander, owner of the Art Van Furniture chain, and bedding industry veteran Scott Miller.
“We are thrilled that Hilary Farr will lend her passion and pizzazz to educate consumers about the HGTV Home Sleep Collection,” Miller said.
The collection includes four lines of mattresses, three adjustable bed bases, 12 pillow designs, six mattress toppers, mattress and pillow protectors, crib mattresses and pet bed products.