Danker converting three stores to Sheffield
Clint Engel -- Furniture Today, November 16, 2008
GAITHERSBURG, Md. — The owner of Danker Furniture is converting three of its four high-end stores in greater Washington, D.C., to the sister retailer banner Sheffield Furniture.
Severegn Furniture Management has begun a $15 million closing sale, run by Lynch Sales, at its Danker stores in Annapolis and Rockville, Md., and Pentagon City, Va.
The remaining Danker in Dulles, Va., and the Rockville store are expected to grand-open as Sheffield Furniture in February, according to a release. The Annapolis store, the largest location at 45,000 square feet, probably will become a Sheffield design studio and a clearance outlet.
Danker's lease is expiring next summer in Pentagon City and the company is looking for a replacement for that unit, but the name of the store has not been determined, the company said.
“We believe the Danker name has value in the D.C. market and we are continuing to consider options for keeping one Danker store,” said James Shrawder, president of Severegn, which owns Danker in greater Washington and Sheffield in Philadelphia.
The company holds regular Danker warehouse sales at its 50,000-square-foot warehouse in Gaithersburg, Md.
“We plan to continue that for the foreseeable future and may evolve that to a full (Danker) store if we can't find a suitable location in the Alexandria or Pentagon City-Arlington area,” Shrawder said.
The company said the move is marketing-related and not connected to business conditions.
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