Shuford Mills expands Outdura line
By Furniture Today Staff -- Furniture Today, 11/17/2008 12:00:00 AM
Shuford Mills is increasing its line of awning-weight Outdura performance fabric, adding dozens of new stripes to the existing inventory of solids and tweeds. Outdura also will offer the fabric in a 60-inch width.
“In researching the market, we spoke with many awning fabricators and manufacturers, and their need and desire for striped awning fabric in 60-inch width was clearly evident,” said Jeff Jimison, vice president of sales for Shuford Mills.
Designing the new line of Outdura awning stripes were Brenda Sewell-Bost and Karen Williams of the firm D2.
In planning the awning line, they took into consideration predominate colorways of house paint, brick and siding, as well as regional geographic preferences.
“The new fabrics are backed by Outdura's industry-leading warranty (six years), and we are confident that awning customers — like our marine and casual furniture customers — will continue to appreciate the beauty, durability and value that define Outdura,” President Stephen Shuford said.
